Michael Gale is the co-author of the Wall Street Journal Bestseller, "The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age." Michael founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry’s primary data toolsets for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments. The company was sold to Monitor Group, where he was a group partner from 2006 to 2010. In 2011, he became a partner at Pulsepoint Group, a digital consulting company, which was acquired by ICF in 2015. Michael has also served as chief web officer and GM at Micron Technology and was the vice president of Worldwide brand research at IntelliQuest.
“Always assume tradition is the illusion of permanence and really understand what you’re about and follow that with immense energy” …[Listen for More]
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