Susan MacNicol is the founder and president of Strategic & Creative Marketing Inc., a Chicago-area company dedicated to working with business owners and corporations to increase sales through effective, targeted campaigns. Susan has over 25 years of business experience spanning several industries including media, entertainment, retail, higher education, and data. Her roles have ranged from marketing, employment branding, and client relations, to sales, recruiting and training. Prior to establishing her consulting company in 2001, Susan held management positions at several media companies including: STARZ Encore Group, Samuel Goldwyn Studios, Columbia TriStar Television Distribution and Columbia Pictures (Sony Pictures Entertainment). She has worked in Los Angeles, Denver, Europe and the Middle East. She holds an MBA from Pepperdine University and a BA in Marketing Communications from Columbia College Chicago.
“Have a very good plan in place and really think through everything before you jump in, it will make it so much easier if you lay out a plan and get some free advice, you can get advice that you need and really develop a business plan because I think that holds back people as well, when they don’t have a plan they don’t have a direction and they don’t know their pricing their market, they haven’t done their homework, do your homework, don’t just quit your job one day and go I’m going to have a business, it doesn’t work that ways, you have to get your ducks in a row”…[Listen for More]
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