Tracy Benson is the CEO and co-founder of Obsesh, the sports marketplace platform connecting consumers to top athletes, and empowering athlete entrepreneurs to manage, merchandise, market, and monetize their fans online. Previously she was Global Chief Marketing Officer at Seek Thermal, Global Chief Marketing & Product Officer at Monster Inc. (maker of Beats by Dre and Monster headphones), Head of Marketing at Best Buy, Hyper-Growth Market leader at The Home Depot (where she developed the first athlete-work program for Olympians) and Sales & Marketing Manager at AT&T. Tracy was an All-Conference NCAA volleyball athlete at Western Illinois University before becoming a professional beach volleyball player. She earned an MBA in Marketing & Finance from the University of Notre Dame.
“Fear can kill growth. You can’t be afraid, stay focused, understand your why, put your story out there, don’t let fear get in the way. Your job is to solve a problem as an entrepreneur. Don’t give up to early. Rarely is it a honeymoon other ride rarely but if you have got your purpose and you understand your story keep telling that story keep focused on that story. The journey of how you will solve your problem is going to change because we are in this changing environment”…[Listen for More]
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