In 2009 Elyse Daniels took a niche idea for fully customisable jackets, inside and out and turned it into a multi-million dollar business. Exodus Wear now produces a range of custom apparel sold Australia wide to schools, sporting groups and community groups. They also have plans for international expansion in the near future.
“Just start. That’s me in a nutshell. I just started and worked it out along the way. Most people i think will over thinking it. I barely planned and I just went for it, and yes there were definitely things that a failed at that if i planned a bit more I would have been more successful. If you give yourself the opportunity to plan too much I think you’ll just plan and plan and plan and you’ll never actually do it. So you need that moment, whether it’s quitting your job or whatever, to push you off the ledge and get you to just go for it and fulfil your dream”...[Listen for More]