Rory F Stern just might be the only digital marketing and advertising expert you’ve ever met who also has a doctorate in Clinical Psychology. His initial goals were to use that training and become a behavioral profiler with the FBI. However, that all changed when he found himself in the position of being a stay-at-home Dad to his then 6-month old daughter. Despite his best efforts, being a stay-at-home Dad wasn’t enough and he still felt a calling to serve others and impact the world. That led to his discovery of digital marketing. For 8-years, Dr. Stern was a very sophisticated jack of all trades who worked for the paycheck. The underlying passion was missing until he discovered media buying. His freelance work led him to a position within a fast-growing Facebook ad agency as a copywriter. This was before Facebook ad agencies “were on every corner.” Here he was tasked with learning how to write ad copy that ultimately beat the existing controls. Not being a classically trained copywriter, and really just a high-performer, he never realized just what it meant to his skill set when he was able to beat the control 90% of the time. After a few different roles, Dr. Stern started RFS Digital Media, LLC in 2016. What started out as a one-man show grew to a point where the business had 8 campaign managers and a team that was managing roughly $8.25 million dollars in ad spend on Facebook by 2018. RFS Digital Media’s clients have included one of the largest direct response financial publishers in the world, many well-known (and not so well-known) supplement companies, e-commerce brands, experts and more.
“never give up believing something no matter what it is”…[Listen for More]
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