For 35 years, Leslie Levy August held progressively more senior roles in insurance punctuated with co-founding an entertainment start-up in NYC and an international trade company in the UK. She is an affiliate of the Workplace Bullying Institute and her new venture addresses the cost of toxic workplaces due to bullying.
“before committing to an entrepreneurial path be strategic and creative about what you sell. Can you do what you want to do but put a twist on it so it’s different to what else is on the marketplace. Can you apply technology to offer a better solution? Think about what you can design that’s your secret sauce… To be able to clearly answer the questions. What is the problem you solve? And who do you serve? Who is your human? And if you align all of your marketing to those two questions you will just shortcut a lot of fluff that that you really don’t need. Customers don’t care anything about us they care about themselves. And we really need to think about who is that customer we serve and what problem are we solving for them? And align all of our marketing with that”…[Listen for More]
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