Entrepreneurs Ethan Nyholm and Adina Jacobs launched STM in 1998, becoming an industry leader in the creation of laptop bags, packs, fitted cases and other accessories designed to safeguard tech devices, stylishly. Today, STM Brands is the parent company of two global brands designing lifestyle accessories for tech devices—STM Goods and Element Case.
“my best advice for someone who is just starting out its cash is king. Is that at the beginning if you can pay your suppliers, if you can pay the people that you are working for or if you can pay yourself you will stay in business… Upstage that changes a little bit but at the beginning, the first 3 to 5 years that cash is king. How much money, how many zeros how much money you have in that bank account is the most important thing so you can continue to operate”…[Listen for More]
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