After 27 years in government marketing, Lou Anne Brossman founded Virtual Marketing in 2008 and Government Marketing University in 2015. She is a sought-out speaker on Government Marketing Best Practices. Lou Anne has been recipient of numerous government awards and was named a “2017 Trending 40 Federal Entrepreneurs and Innovators.
“if you have an idea with what you know is a pain point or a need in the market that you’re targeting then go for it. But you can’t go in blindly if you don’t have the answers to those two things. Are you answering a pain point and are you a need in the market that you are targeting? Those are very important… Listen to your prospects, listen to your potential customers. Also, as you are growing in your career and as you are thinking starting a new business never burn a bridge and always treat everybody with the same respect, the same is courtesy which I have talked about already… Because let me tell you when you have your own business you are going to have to work with them and call back some favours and have everybody on board with really helping to publicise and be your cheer leaders. So that is my best advice, know your audience, know their pain points and never burn bridges ”…[Listen for More]
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