Peter Reitano is a marketer, entrepreneur, investor and advisor. He's passionate about helping companies accelerate growth. Over the last decade he's worked directly with some of the world's largest blue-chip / Fortune 500 brands and award winning agencies in Europe, Australia, Canada and the US. An active participant and early adopter in the digital space, he has strong insight into online behavior / tech trends, and is a regular speaker at conferences and industry panels around the world. His previous company, Spark, was recently acquired, and he's now Co-Founder and CEO at Abacus; a VC-backed specialized Facebook advertising agency. Abacus helps brands grow and acquire customers with advanced data-driven performance marketing. Peter is also an instructor at Bitmaker, where he teaches digital marketing, and co-founder of Bellwether, a not-for-profit which brings together entrepreneurs and leaders in Toronto's startup, tech, media, and advertising space for collaboration and innovation.
“Get used to rejection, especially if you’re a founder, not everyone is going to see your vision and if you’re raising money it’s a pretty gruelling process so you need to be able to eat those for breakfast like I was saying when we were first raising money we got told all the time why are you focussing why are you just doing facebook, we got a lot of pushback with things” …[Listen for More]
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