Rich Quarles is a marketing strategist focused primarily on startups, technology, and marketing . Rich founded glassCanopy in 2001, a specialized B2B marketing agency based in San Francisco. Rich and his team help market hard-to-describe products to hard-to-find audiences through content marketing and digital campaigns. He has advised startups that have collectively returned over $2.5 billion to founders and investors.
“find other people in your industry, other business owners, even competitors. It’s better if they are not a direct competitor. But find them, talk to them, be open about your business because I think it’s very easy to feel like your problems are unique and it’s very hard as a business owner to get support around what you need. Because when people… When strangers ask you or friends or family how is business there is only one acceptable answer which is great. And maybe that’s true in the greater sense or maybe it’s not but for sure there is going to be a lot of footnotes to that great. And so, find a network, build a network of other folks doing similar things to what you are doing and don’t hold your issues and operations as a secret and think of that as a weakness. Talking about them I think is a real strength because everyone else has those problems to and unless you are in a business where there is only two or three competitors talking to a dozen folks is not going to sink your business but it might save it”…[Listen for More]
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