Alex Fedotoff is one of the leading Facebook advertising strategists for e-commerce brands. His agency AF MEDIA helps brands to scale massively using results-oriented direct response advertising. Huffington post calls him one of the foremost Facebook advertising experts in the world and The Next Web calls him a marketing specialist with one of the highest ROI-producing Facebook formulas amongst advertisers.
“I see some businesses that are very successful already but they just do too many things…Whatever you do it is just constantly how do I make it more focused, how do I make it more simpler, just constantly optimising your business and stripping everything that does not get any value. And at the same time know why you are in the business.”… If you are doing something with a segment of the market that is not very affluent or that has a lot of customer support issues or whatever then maybe it is time to find another segment of the market that is more profitable, that is better to serve”…[Listen for More]
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