This will be used to introduce you to our listeners (50 words maximum: Please write in the third person): Bryan Shetsky is president and CEO of Florida-based Lamark Media, a leading digital marketing agency. Shetsky began his career practicing real estate at an ERA mortgage company. He then switched industries to work at a full-service direct marketing agency that specialized in customer acquisition for top-tier brands in the consumer services and financial verticals. In 2008, following his promotion to director of channel partnerships, Shetsky founded Lamark Media with the vision of providing industry leading, high-performance digital marketing solutions that uniquely leverage a portfolio approach to create optimal, measurable return on investment. Through this integrated and agnostic platform, Lamark has developed a unique niche in providing white-label digital production services for Fortune 500 companies, media publishers and other marketing agencies currently operating in the space, as well as many direct tier-1 and tier-2 brands in both retail and e-commerce environments. He graduated from Warrington College of Business at the University of Florida, with a Bachelor of Science in Business Administration (BSBA) and major in Finance, as well as a minor in Marketing. Shetsky made the Dean’s “Anderson Scholars” high distinction list with a 4.0 during his first eight consecutive semesters, graduating with High Honors, Magna Cum Laude.
“Don’t give up, have a clear path of what you’re trying to accomplish as an entrepreneur. Understand what your goals are and map it out, I didn’t really do that when I started but I had to very quickly after, understand that there’s going to be adversity along the way, there’s going to be challenges, if you’re not getting challenged then something is wrong so when you feel those points of exhaustion and you don’t think you can do anymore hours or what you’re doing isn’t working, instead of saying this isn’t the right business or not the right strategy right away, because it may not be, look at what your approach is and understand were you set up to win” …[Listen for More]
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