Nick Palmisciano spent the best and hardest six years of his life serving as an infantry officer in the United States Army and is a graduate of the United States Army Ranger School. Nick created Ranger Up, the first military lifestyle brand, in 2006, which kicked off a decade of veteran entrepreneurial endeavors focused around social media. Ranger Up has been a leader in the veteran community, with such strong support that it has landed in Internet Retailer’s Second 500 every year since 2012. Their marketing strategy relies heavily on parody videos, unique one liners and an aggressive social media fan base.
“It is going to take twice as long as you expect, it is going to be 3 times as hard as you expect and it is going to cost 4 times as much as you expect. When you go into this and you think I’m going to get to this revenue level in this period of time and I’m only going to have to invest this amount, just remember that rule you’re completely wrong and it’s going to be a lot more painful than you expect but it’s totally worth it if you’re actually an entrepreneur”…[Listen for More]
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