Adam Gorode is the Co-Founder and Chief Executive Officer of AGW Group where he oversees agency growth and client strategy. In just four years, Gorode has built a successful agency known for their unique ability to engineer brands’ participation in elusive cultural circles in ways that are both authentic and relevant. The agency is credited with helping lead Red Bull’s successful entrance into the elusive contemporary art world with the launch of Red Bull Studios New York. In 2016 Gorode added Social Media Buying and Planning Services in response to shrinking organic reach on social platforms. Their success in the space saw the agency’s billings double in 2016. AGW’s unique approach to culture-centric marketing grabbed the attention of senior executives at Conde Nast, where they tasked AGW with developing Vogue’s first members-only program, Vogue VIP. Vogue VIP moved the legacy publisher beyond typical subscription upsell models, and had them embrace an omni-channel approach that incorporated private events, influencers, and advertising partners for Vogue’s uber fans in new formats and platforms. Under Gorode’s leadership, AGW has implemented a more holistic and integrated approach to driving awareness around his clients’ campaigns affixing metrics to any and all efforts. For four years AGW has quietly amassed an impressive and diverse roster of clients, including Red Bull, Conde Nast, HBO, Armani Exchange, Vinyl Me Please, ‘47, DOTS, and Mother New York. AGW saw record growth in 2016 and recently signed a five year lease on a 3,100 sq ft. office in Williamsburg, Brooklyn.
“Find a solid partner and know what your weaknesses are and don’t shy away from them, you just do yourself a disservice. People grow and people change but on some level we are who we are and in just the same way with your employees and you should be with yourself and do what you’re really good at and find other people to plug the holes where you’re not”…[Listen for More]
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