Brian Shuster is one of the pioneers of the internet, and has developed and holds the patents to many core internet technologies and business methods. He is considered one of the trail-blazers in internet content provision, and has been discussed and featured in many industry and general news outlets, including: MSNBC.com, Business 2.0, Yahoo, Wired News, and many others.
“There is obviously lots of challenges one is going about starting a business. On substantial one is this sort of fear of disengaging from a more traditional path… I got in to the business of developing print materials for UCLA instructors. And so that sort helped me overcome that challenge. It sucked out all of my available free time that would have been recreation and non-productive. But by sacrificing that I was able to prove to myself that I could create a business that could generate profit and I had years to do that. By the time I was done with college I was successful in that space. So I could rely on that therefore to not got to medical school. So I would say that was certainly probably the biggest challenge was to say, how am I going to live, how am I going to deal with not having a fall back in the event that the business that I am trying to get off the ground…because getting a business off the ground is hard – most businesses fail. And most of them fail I think because you have too short a runway. If you can give yourself an unlimited runway then you are making the call of when the business is failed”…[Listen for More]
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