Thomas Michael Hogg is a Consultant and Mentor with more than 20 years of market and work experience in Germany, Switzerland, the US, and Mexico. Thomas has been an advisor to global companies such as PepsiCo, adidas, Campbell’s Soup, Johnson Controls, Bulkmatic, among other multinational companies, SMEs and nonprofit organizations. He is author of "Profitable Growth Strategy - 7 proven best practices from German companies" and has been featured in Bloomberg TV, CNN, Cluster Industrial and El Financiero.
“it’s about the commercial strategy. Take time to plan and design your commercial strategy. Think about who’s going to be your target market – really, really important. Who’s going to be your future clients then look for your future projects or prospects. 80/20 leads- who are your 80/20 customers. So the commercial strategy really starts with addressing defining your target market then investing time and money in sales and marketing practices or certain marketing channels … Really, really take time to design perfectly your commercial strategy”…[Listen for More]
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