Scott McKain is a Bestselling author, Hall of Fame professional speaker, and a leading authority on creating distinction for your business and career — that’s Scott McKain. His book, “Create Distinction: What To Do When ‘Great’ Isn’t Good Enough To Grow Your Business” was named by thirty major newspapers as one of the “Ten Best Business Books” of the year.
“Be distinct. Find a way to stand out in your marketplace. Customers don’t choose to do business with you, customers choose to do business with you instead of the alternatives. So if they see no difference between you and the competition, then they have to come up with some way to differentiate, which is why they seem so concerned about price. But if you can find a way to stand out, create distinction, attract customers not only to come but to stay and to bring their friends, and then you truly have a successful business. The purpose of any business is to profitably create experiences that are so compelling that customers have no choice but to be loyal. If you can do that, you’re on way to a very very successful business”...[Listen for More]