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The Entrepreneur Way

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Apr 17, 2020

Gaston Martinez is the Founder and CEO of IZO, which sustainably produces a collection of premium, handcrafted agave spirits according to centuries of tradition in the heart of Durango, Mexico. A native of Durango, Martinez created the IZO brand to carry out his lifelong vision of preserving the legacy of pure, all-natural Mezcal for which his hometown is known. “In my family and culture, Mezcal was a symbol of celebration and the pure enjoyment of life,” explains Martinez. Now, alongside a team of hand-picked local talent, he proudly shares the experience of an award-winning Mezcal - the first of many IZO fine, handcrafted agave spirits - with the world beyond Durango. Made sustainably from slow-roasted, wild agave hearts harvested on local ranches, every sip of IZO Mezcal speaks to generations of Mezcaleros bringing people together around shared values of community, celebration, and savoring the reward of a job well done. Every aspect of IZO pays respect to its point of origin, from the locally-sourced Onyx stopper featured atop the bottle, to the elegant, minimalist design that allows the flavorful spirit within to shine. The smooth, sophisticated taste of IZO Mezcal tells the story of centuries’ old Mexican tradition and of one man’s vision to share it with the world.

“never give up. If you think that it’s going to get easy, it won’t, time will pass. But if you don’t give up you will be happy after the results after you just keep doing it”…[Listen for More]

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