Brad Sugars started the ActionCOACH brand in 1994 in Brisbane, Australia. Today the company is ranked as the leading business coaching franchise by Entrepreneur magazine. ActionCOACH operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 business every week. The franchise has received numerous awards including Fastest Growing Franchise, Franchisee Satisfaction, Best Overall Company and has been named the number one business coaching franchise in the world every year since 2004. Using the coaching strategies that have helped thousands of companies around the world, Brad Sugars and his executive team helped lead ActionCOACH and its coaches to some of its most profitable and best years ever… in the face of challenging economic conditions. Brad Sugars and his team continue to build “business re-education” to new, more innovative and exciting levels.
“very simple, keep learning… Your business can only grow to your level of incompetence. The day you run out of ideas is the date your business stops growing. So if you keep learning your business keeps growing. I guess I will give one other piece of advice. My dad gave it to me when I was 20 think. I turned to him and I said you know what dad I just can’t get good people and my dad looked me dead in the eye and said ‘Brad you get the people you deserve.’ If you are an average manager running an average business, I don’t see how you are going to get amazing people who want to work for you. He said the highest calibre employee going to get is average. So, when I became a better leader, when I became a better manager, when I started building a better company great people wanted to work for me. Great people want to work in great companies that are doing great things led by other great people… If you keep growing the business will keep growing and you will start attracting better and better customers, better and better employees, better and better suppliers. Just remember that the more you grow the more the business grows.”…[Listen for More]
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