Rob Braiman is CEO and founder of Cogent Analytics, a business consulting firm. Since 2005, he has personally engaged with over 1800 small to medium size businesses. An entrepreneur himself, he knows the challenges of the journey, and his passion is to help others achieve success and profitability that also enhances quality of life. He has grown Cogent Analytics from 6 people to over 120 inside of 5 years; and has ranked on the Inc 5000 fastest growing companies 3 years in a row.
“manage profit. Profit is not about greed, it’s about solvency, it’s about building equity, it’s about retiring debt, it’s about taking care of your family, it’s about the benefits you offer to your employees. And if you don’t manage profit first bad things happen. So, I am a profit for sky and I don’t want to again communicate that that somehow supposed to be about greed because it’s not. The responsibility of every small business owner every mid-sized business owner, every large business is to produce a minimum mandatory profit that is engineered within a company because that impacts so many areas of the business. Don’t do that haphazardly do it purposefully”…[Listen for More]
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