Helen Lawler is a diverse marketing and product management executive with more than 25 years of industry experience in the financial services space. Regarded as an industry expert, Helen often speaks to groups, as well as contributes to industry publications such as CUinsight.com and ABA's Bank Marketing Journal. After many years of business success, Helen saw an opportunity to provide the industry strategic marketing services that go deeper than a traditional agency relationship. She formed FINspiration to help clients navigate the industry’s unique complexity to: drive growth, understand data analytics, navigate marketing challenges, and make an impact in overall strategy.
“there is three things to consider as an entrepreneur, eliminate the fear, find your true self and get out of your comfort zone. Fear holds people back to getting to great things. You maybe in a situation that comfortable, good income, friends at the office whatever but if it leaves you wanting more and you can’t figure why then you are not living your full potential and you are leaving something on the table. The fear of change or calculated risk or doing something new that you don’t completely understand will hold you back from your dreams. So in the end is that thing that we feared that really actually probably not as bad as we imagined it to be”…[Listen for More]
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