Maxwell Cohen is the founder, CEO and president of Peel Away Labs, the innovative start-up company that developed Peelaways, the bedding industry’s first multilayered, disposable, waterproof fitted sheet designed for the home, industrial and healthcare markets. While attending the University of Arizona, Cohen observed students were not changing their bed sheets because stripping the bed, doing the laundry and remaking the bed were such a hassle. He also noticed his grandparents were struggling to change their own fitted sheet. Realizing this was a challenge for multiple life stages, including parents of toddlers, Cohen knew there had to be a better way. As a result, he created the patented solution, Peelaways, enabling consumers or health professionals to simply peel away the top layer to reveal a clean sheet below in seconds. Cohen’s entrepreneurial spirit and sheer determination led him to raise $1.3 million dollars in funding after three years of research and development resulting in a superior product. Cohen has appeared on ABC’s Shark Tank. Cohen studied Environmental and Water Resource Economics at the University of Arizona, where he graduated in 2013.
“keep on keeping on. And back to having a great equilibrium. Be able to focus your time and effort on four, five, six things… Nothing is going to go according to plan - that is my biggest piece of advice. When you become an expert in your industry you are going to learn more and more that might allow you to pivot into a better direction than your original plan and there is nothing wrong with going off of your original plan. A plan is a living thing, your budget is a living thing, your pitch deck is a living thing. Nothing is static in a business you have to make sure to be fast smart as quick as possible, get wise, learn from as many people as you can and surround yourself with the smartest intellectual people that you trust. But it doesn’t mean they are always right”…[Listen for More]
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