Designer, home goods guru, and author Jennifer Adams went from making other people's beds as a housekeeping to making millions annually off her bedding and furnishings line thanks to partnerships with major retailers like Costco and One Kings Lane. Her new book Love Coming Home is one part home improvement and one part self improvement, exploring the limiting beliefs that keep people from making improvements to their home.
“Ask yourself the question you asked me, ‘if I knew I couldn’t fail what would I do.’ And then start the basis for your business with that in mind. And then breakdown what it is you need to accomplish to make that happen and put it into small chunks like steppingstones. And then use your data, there is a lot of data at our fingertips, to first and foremost say: Am I in the right industry? Am I in an industry that has potential for growth? And then, what can be your point of difference? And then hold onto that point of difference. And then just now that entrepreneurship is an up and down rollercoaster. And because you have the ups and downs that doesn’t mean you are in the wrong business, it just means you are in business. And everybody has lows that come with the highs. And just really when you are at your high that’s when your business is the most at risk because we tend to think everything is great and we are not really sharpening our pencil and looking underneath the covers. And when we are at a low sometimes, we don’t have the resources to grow but that’s where we are at a sharpest because we are looking at all the inefficiencies and we are fired up to grow the sales and things. So just now is a normal part of business, don’t get complacent at the highs when you are at the lows know that the upside will happen”…[Listen for More]
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