Jim Cathcart is a best selling author of 18 books and a member of the Sales & Marketing Hall of Fame for his work in advancing the concept of Relationship Selling™. He has delivered over 3,100 speeches worldwide and served as president of the National Speakers Association. His company helps people develop the confidence and skill to grow their small businesses into profitable enterprises. Jim is the first Entrepreneur In Residence at the Center for Entrepreneurship, School of Management, California Lutheran University.
“my best advice is do what you do with integrity. Be real, tell the truth, do what works not what you think is going to look good. If the truth is that what you are doing is not worth much then don’t charge much for it. If the truth is that what you are doing is worth a fortune then find a way to respectfully get the value that you are worth. In other words, raise prices, charge what you are worth and package yourself appropriately… truth is at the core of everything… The truth will set you free… that’s true and that’s what an entrepreneur needs. An entrepreneur needs feedback. It’s like in Bill Gates’s book ‘Business at the speed of thought’ he said bad news must travel fast. Well absolutely because as a business owner if there is bad news about my business I want to know it right now before it is too late to do anything about it”…[Listen for More]
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