Nicole Ertas is an executive advisor and recognized global brand strategist who has helped build many of the world’s finest and most powerful brands. Her thinking has been embraced by companies such as Jim Beam, Wrigley, Johnson & Johnson, General Mills, Kraft, and Nestle. Nicole’s work on global innovation and brand strategy has been recognized in Adweek, The New York Times, Crain's and Forbes.
“Know who you are, know what your purpose is for why you do what you do, I think it’s going to create the culture of what you build, it’s going to draw people to you in a very authentic way because you’re very honest about who you are, and don’t assume that what you’re doing needs to be crystallised in a way that is only going to be acceptable to other people, we’re going to build a big business and make all this money and take over the world or whatever your vision is”…[Listen for More]
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