Carol Sanford has collaborated with Fortune 500 CEOs and rock Star entrepreneurs to grow business by 10 X impact, including Google, P&G, Intel, DuPont. Her bestselling award winning books are required reading at over a 100 universities and colleges, in business, engineering, management Science and studies in ecology and sustainability. She is Founding Director and Faculty of The Responsible Business Executive Education program at University of WA, Bothell. Producer of The Regenerative Business Summit.
..."The thing that is least useful to people in a small business whether it is entrepreneurial in nature, whether it is a small family business is trying to do market research and find out what people need. So I say that is the least useful thing that you can do. Even asking your customers what they want. The second least useful thing is" ...[Listen for More]